Ubisoft is changing the way it works with reviewers and customers

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Ubisoft has decided to change its policies after receiving much criticism from fans and gaming companies alike about the quality of Assassin’s Creed Unity, as well as the heated debate over the post-release review embargo. A spokeswoman for Ubisoft explained to the BBC exactly what Ubisoft plans to do in the future to work with reviewers and customers and offer them a much better service.

We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want.

The same Ubisoft representative explained that with more new game releases featuring online elements, the way in which games can be reviewed is changing, using Destiny as an example. However, that’s not exactly the best comparison to draw considering Destiny also received mixed reviews.

The nature of games themselves and the way they are being reviewed is changing, as evidenced by games like Assassin’s Creed Unity, Destiny and The Crew - games that have significant online components… Having the online elements available and having populated worlds is essential to creating a representative and complete experience for reviewers … Achieving this prior to launch is incredibly complex, which is why some games are being reviewed much closer - or as was the case with Destiny, even after - the game launches.

Although this reasoning has some logic to it, it’s also worth mentioning that Unity is playable offline. Of course, you’d be losing the online elements, but the game is still playable. After all, reviewers were able to play it ahead of launch, that’s not the issue, the issue was that they weren’t allowed to post the reviews until after the launch of the game. So the above excuse for why there was a post-release review embargo seems a little bit weak to me.

Ubisoft has already begun to make amends by beginning to patch its flawed title, as well as having even more patches scheduled for the future. Can it win the fans back over this whole fiasco, or is too little too late?

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Meg Pelliccio
Editor at Geeks Don't Lie
Meg appreciates gaming on all formats, but primarily spends her time achievement hunting to the extreme. Her passion for gaming began as a child, when first introduced to the Amstrad. A collector of gaming consoles past and present, Meg spends as much of her time rediscovering old classics as she does playing the latest releases.
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