Ubisoft reaches out to its “most precious brotherhood” customers for future support
The launch of Assassin’s Creed Unity was pretty rocky to say the least, Ubisoft even felt the need to make amends by offering those who purchased the title, free DLC, or a digital download game if they had already bought the season pass. Now it seems Ubisoft is continuing to strive towards meeting the expectations of its fans by reaching out to those who paid out the most for the game. Those who purchased the Guillotine Collector’s Case from the Uplay store received an email today stating the following:
We still need your opinions and support in the future to understand your needs even better and make sure we are providing only the best experience for you.
We also take this opportunity to wish you a happy 2015, full of success, gaming and Assassin’s Creed experiences!
Uplay shop
The Guillotine Collector’s Case was available exclusively from the Uplay store, although similar editions were available at other retailers. It was priced at £109.99 for the PC version and £119.99 on Xbox One and PlayStation 4. It included the following:
- figurine of Arno
- an artbook
- 2 lithographs
- official soundtrack
- an exclusive FuturePak case
- a secret map of Paris based on the in-game version
- a fully customized Tarot card game
- framed canvas print
- a wooden music box
- 2 single player missions for an extra 45 minutes of gameplay as well as single player items including multiple extra outfits and weapons!
A lot of fans had begun to joke that Ubisoft was overtaking EA as the most awful gaming company, however, I think Ubisoft is trying pretty damn hard to avoid that stigma. This is just one of many steps in the right direction that I believe Ubisoft has taken. Ubisoft began to address the issues almost immediately, patching the game multiple times, decided to change the way it works with reviewers and customers, it offered free content to customers as recompense, and has continued to ask for constructive criticism from fans to ensure that future releases are a success. Well, you can’t say Ubisoft hasn’t tried.
Of course, many still believe that it’s too little, too late, as Ubisoft should have gone to these efforts to ensure that Unity was ready for release. However, I think Ubisoft has done a lot more than other big game publishers who have rubbed their fans the wrong way in the past.